In 2022, Identity Coach and Founder of The Less Effect Method Samantha Joy launched Landon Hail Press in hopes of expanding her offerings to coaching clients that are taking the personal development world by storm.

Samantha Joy is the #1 bestselling author of “The Less Effect: Design Your Life for Happiness and Purpose.” Samantha is a Mindset & Empowerment Coach to aspiring entrepreneurs and influencers. Her coaching approach focuses on the concept of minimalism, where she enables others to shift their identity to their most authentic self by decluttering aspects of their life rooted in an old story. She spent the last year on her own personal journey following and crafting "the less effect" framework, which has brought her immense happiness and purpose, as well as to many others. Samantha grew up in the Northeast in the small suburb of Farmington, CT, and has lived in six major cities since then. She currently resides in Denver, CO.

Samantha has a passion for writing, body movement, social impact, and entrepreneurship. Her free time is spent hiking in the mountains with her dog, Juliett, dining out at the hottest new vegan joint, fostering meaningful relationships over decaf coffee, reading personal development in the bathtub, and jetting off on a plane to her next adventure (at least once per year). Samantha believes travel and service to others are life's greatest teachers.